Apologies, this is an elongated harumph.

I just wrote up a short witness appeal from a police press release - and then asked myself why I'd bothered.

Here's the release (from the force's website) in all its glory:

Police are appealing for witnesses after an elderly woman’s bag was stolen as she shopped for food.

The incident happened late last month on Friday January 22 at about 10.50am, while she was shopping at a supermarket in Humberstone Gate.

The 71-year-old victim believes that her bag was taken from her trolley as she was shopping in the bread aisle.

The bag is described as a brown reusable bag which contained a smaller bag and a black zip up leather handbag. Inside the handbag were keys, some cash, some bank cards and an umbrella.

PC Heather Brown, the officer, investigating the incident, is appealing for anyone with information about the theft, those responsible or the current whereabouts of the bag to contact her.

Anyone with any information is asked to contact PC 4598 Heather Brown on Leicester (0116) 222 2222, follow the instructions to leave a message for an officer and when prompted key in his identification number 4598. Alternatively, people can call Crimestoppers free* and anonymously on 0800 555 111.

* Some mobile phone providers may charge for this call

Two things struck me.

How about you?

Well, it happened a month ago and the supermarket isn't named.

Has the lady only just reported this to the police?

Possible and not uncommon.

My gripe here is the "supermarket in Humberstone Gate" bit.

Has the company concerned told the police not to name the store?

I think they probably have - even though we can all make a pretty good guess which shop we're talking about here.

This is happening a lot just lately and it's becoming a major harumph point for me.

Apart from the most serious cases, the police ask permission before naming businesses in witness appeals.

Victims - robbed shopkeepers, assaulted clubbers and the like - deserve anonymity and we give it to them routinely and willingly where the crime is so grave that their best interests are not served by being identified.

But big shops where thefts occur or bars where people get punched or glassed are in no conceivable way victims and, in my book, should be named.

The purpose of a witness appeal is to generate information for the police investigation.

On a good day the criminals get caught as a result of a good call to police.

As a reporter my heart sinks when I have to call up a big business.

They are self-serving sorts to say the least and, in most cases, run a mile when I ask for their help.

Do I have to mention Tesco again at this point?

Why can't the police toughen up and tell businesses "our priority is to find witnesses and criminals, not to worry about your reputation"?

UPDATE:
As I suspected, this Humberstone Gate supermarket appeal isn't going anywhere near the paper.